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Survival CEO Mike Tyrrell and family. Survival CEO Mike Tyrrell and family.
01 April 2023 Posted by 

Mike and the Great Aussie Give-Back Road Trip

MIKE Tyrrell is continuing the legacy created by his dad and uncle when they started their family first aid company, SURVIVAL on the Central Coast 35 years ago. 
Mike is taking his young family on a journey dubbed the ‘Great Aussie Give-Back’ Road Trip to ensure all corners of Australia have access to lifesaving first aid supplies. 
Embarking on his around-Australia odyssey at the start of 2023, Mike and his family are now travelling around the country to connect with community members. 
Along the way the Tyrrells will spread SURVIVAL’s important safety messages where they are needed most.
Established in response to personal tragedy, SURVIVAL is now a globally recognised brand intent on creating a safer world for us all, from their HQ in Erina.
Mike said the purpose of the Great Aussie Give-Back was to continue the ‘Principles of Giving’ on which the brand has been built and grown. 
“During the past three decades, SURVIVAL has given away 50,000+ First Aid Kits and educated countless individuals from Mumbai to Mudgee in proper first aid practices,” Mike said.
“We also make regular donations of pre-loved Kits and first aid supplies to charity organisations and orphanages in Australia and overseas, as well as to first-on-ground emergency responders in all types of disaster situations.
“This trip is about taking my family on the road to help ensure even the remotest parts of our country have access to potentially life-saving first aid resources and education around what to do in an emergency situation, which in many cases could mean the difference between life and death.”
Having pioneered a number of life-saving products, from the award-winning First Aid Emergency Handbook to the revolutionary SMART Bandage and Snake Bite KIT, SURVIVAL partners with prominent organisations and individuals including Guy Leech, Pat Callinan, Coyote Peterson and most recently, Bondi Rescue’s Anthony ‘Harries’ Carroll, to help share its important safety messages. 
Throughout 2023, Mike, his wife Bianca, and their three young children will be visiting every Aussie state and territory to give away hundreds of First Aid KITs and SMART Snake Bite Bandages across every State and Territory.
They will educate the nation on lifesaving first aid practices, including how to effectively treat a snake bite.
And they will partner with likeminded organisations to reach every corner of the country to spread SURVIVAL's safety message and donate first aid supplies to remote, regional and rural communities.


Michael Walls
0407 783 413

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